Every ecommerce website works hard to find their way to the first page of Google. Since the industry is dominated by big players like Amazon and Walmart etc, it’s always incredibly difficult for smaller players to survive and make their presence felt. However, a small e-commerce business can still survive the competition of the market and use some good SEO tips to make their way to the top. Using ecommerce SEO, any business can accelerate their growth by improving their visibility in search engines and by generating natural traffic to their way.
Here are some of powerful ecommerce SEO tips:
1. Use of Google Analytics
Your business should enable ecommerce analytics tracking within Google Analytics to get an idea about the way traffic is influencing your sales or how users are interacting with your site or products therein. By using analytics, you could get great insights on your customers’ shopping behavior, their checkout behavior together with great information on product and sales performance. You will get a huge volume of relevant data that will help optimize your e-commerce website. Similarly, the analytics will be helpful in making informed decisions based on key details on the sales number, conversion rates, revenue etc.
2. Competitor Analysis
Competitor analysis is essential for having a rough understanding of the strengths and weaknesses of your competitors. This will help you not only identify your competitive advantage but also take your SEO efforts in the right direction. There are popular tools like SEMRush to do an in-depth competitor analysis and ensure a right direction to your SEO campaign. From conduction a heuristic evaluation to doing pricing audit, from understanding the market positioning to doing keyword gap analysis, you need to do an exhaustive SEO audit of competitor’s e-commerce website to understand what works for them and what will do for you.
3. Keyword Research
An in-depth keyword research is always the foundation of right optimization strategy. With appropriate keyword research, you can easily set you SEO campaigns on the right path. It would always be a mistake to choose keywords, phrases and terms randomly and without any thought behind them. The selection of keywords should be based on key criteria like ranking chances, volume, competition, conversion potential and product based. With tools like Google keyword Planner, Google Autocomplete and Serpstat, a lot of your keyword related tasks would become extremely easy.
4. Site Structure
Much of the success of your e-commerce store depends on the ease customers get while interacting with your website. If your site’s navigation is clunky or if a page design is bad, it can definitely offset all your SEO efforts in a big way. So, the focus should be on creating an intuitive design by auditing your navigation structure and by having a look at Google Analytics to know the audience goals. From implementing breadcrumbs to crating user and search engine-friendly URLs to optimizing internal site search, you can do a lot with site structure and achieve your optimization goals easily.
5. Website Performance Audit
E-commerce businesses need to consistently focus on auditing their website performance as this can help them achieve big with their SEO effort. From checking site speed to analyzing site security to looking at state code errors, you do to have these three aspects fixed all the time to increase online exposure of the business and attract more customers. While speed check will focus on analysis of factors such as image size, server response, plugin quantity and browser caching, the goal with security is to move your site to HTTPS to deliver better navigation experience to users. And yes, you need to fix broken links if any and redirect 404 pages to right content to boost site experience.
6. Mobile Experience
The success of your e-commerce business will also depend on the type of mobile experience you are providing to your users. To achieve this goal, your website not only needs to be responsive but also quick to load and equally easy to navigate. With Google using mobile site and its elements for ranking purposes, it would be a mistake not to use a responsive design or ignore mobile page speed of the site. After all, more people are now turning to mobile to interact with e-commerce sites.
7. User Experience (UX)
Similarly, Google measures e-commerce websites based on their positive UX and then delivers SEO results. The search engine giant evaluates user experience (UX) by taking into account factors like page speed, links, page structure and mobile-friendly elements of the site. It also looks into the time users spend on the site, or checks site’s bounce rate etc to understand how happy and pleased visitors are with the site’s performance.
So, you should always hire a top ecommerce SEO consultant to fix all your problems and ensure the right optimization strategy for the business.